CASE 001
FOR PRODUCT BUILDERS

You have 1,000 feature requests.
Which ones actually matter?

Your feature request tool captures what users say they want. disco discovers what they actually need — so you ship fewer features that each move more revenue.

Abstract data mesh visualization showing interconnected insights
THE COST OF GUESSING
FINDING 0180%

of engineering investment
yields zero revenue return.

Your roadmap is a stack of bets.
Without evidence, most of them lose.

Based on conversations with product leaders.

We built bulk export because
47 users asked for it. Six months.
$180K fully loaded.
Four people use it.

Sarah, Head of Product, 180-person SaaS

I have 1,400 requests in
Productboard. No idea which ones
matter. So I build whatever the
loudest sales rep screams about.

Tim, Senior PM, 240-person SaaS

Our CEO made one request to a
'strategic priority.' Meanwhile our onboarding
bleeding revenue. Sat in the backlog for
nine months.

Marcus, VP Product, 320-person platform

We shipped 14 features last quarter.
Net revenue retention still dropped
3 points. Turns out churn was a
support problem, not a product
problem.

Lisa, Director of Product, 95-person SaaS

Every one of these started with “users want X.”
None of them asked “what’s the real problem?”

THE STAKES

Every wrong feature
is burned revenue.

When you build features nobody uses, you waste more than engineering time — you destroy the company's ability to create value.

Discovery isn't a process improvement.
It's the difference between compounding
revenue and compounding waste.

disco makes every product decision evidence-based.

WHAT DISCO DOES

Know what to build next.
Backed by evidence, not opinions.

disco identifies patterns across conversations, scores problems by revenue impact, and shows you what to build next.

01
Revenue Mapping

Map validated pain points to revenue signals. See which problems drive ARR growth.

02
Conversation Pattern Detection

See which ICP segments care most — not what they say, but patterns across hundreds of conversations.

03
Evidence Scoring

Every problem gets a score based on evidence weight. Ship the features your data says will move revenue.

04
What to Build Next

Not a backlog of requests — a clear next step backed by validated customer evidence.

HOW DISCO WORKS

From noise to signal.

disco embeds intelligent conversations inside your product and surfaces the problems worth solving.

A conversation, not a form

disco embeds as a familiar chat experience inside your product — guiding discovery through natural conversation while the AI extracts structured insights behind the scenes.

disco
DISCOVERY
disco

Hi! I noticed you're exploring the reporting module. Mind if I ask a quick question about your workflow? ✨

Sure, go ahead

disco

Thanks! When you're building reports, what's the biggest friction point you hit repeatedly?

Question 1 of 3 · Understanding your workflow
0:12

Powered by disco

Your intelligence command center

Validated problems ranked by revenue impact. Every insight backed by real user evidence.

disco — Intelligence Command Center
3 new insights today
Active Problems3 of 12 validated
1

Users lose context switching between editor and docs

Validated27 interviews
$4.1M
2

Onboarding flow drops 40% of users at step 3

Validated42 interviews
$2.9M
3

Enterprise teams can't enforce approval workflows

Validated31 interviews
$2.2M
4

New team members can't find past decisions

In Progress18 interviews
$1.8M
5

Search results ignore team permissions

In Progress22 interviews
$1.4M
6

Dashboard widgets don't reflect real-time data

In Progress14 interviews
$980K
7

Manual status updates create version conflicts

Needs Evidence3 interviews
$940K
8

Mobile experience lacks offline support

New1 interview
$720K
9

API rate limits cause data sync failures

2 interviews
$560K
10

Affiliate links break after 90 days

1 interview
$450K
11

Notification preferences reset on update

1 interview
$380K
12

Bulk export exceeds memory limits

0 interviews
$120K

From insight to action

Every validated problem gets a verdict backed by disco-drafted rationale — then syncs directly to your development tools.

01Spot the signal
PROBLEM DETAIL

Users lose context switching
between editor and docs

$4.1M expected impact

Validated — High Confidence · 92%
27 interviews across 3 accounts

“I switch between my editor and
docs 40+ times a day.”

— Sr. Engineer, Acme Corp

Decide button appears only on validated problems with high confidence.

02disco drafts the decision
MAKING A DECISION
PRIMARY PROBLEM

Users lose context switching
between editor and docs

27 interviews · 92% confidence
DISCO-SUGGESTED RELATED PROBLEMS
Onboarding flow drops 40% of users at step 3
VERDICT
BuildDefer
DISCO-DRAFTED RATIONALE

Context switching affects 27 users across
3 accounts ($4.1M). This clusters with the
onboarding drop-off — both stem from
fragmented information architecture.

disco bundles related problems and drafts rationale from your evidence data.

03Ship to your tools
DECISIONS
BUILDFeb 14, 2026

Integrated docs panel to reduce
context switching

LINKED PROBLEMS
Users lose context switching
between editor and docs
Onboarding flow drops 40%
of users at step 3
Evidence:
Strong
Synced to LinearIssue created — ready for implementation

Decision syncs to Linear as a ready issue with full evidence trail attached.

Built for Product Builders
at B2B SaaS companies.

Past the point where you can talk to every customer yourself.

INTEGRATIONS

Fits into your
existing workflow.

disco connects to the tools your team already uses. No new tabs. No context switching.

LinearLinear
LAUNCH PARTNER

Validated problems flow directly into Linear
as prioritized issues with evidence attached.

JiraJira
No evidence yet
NotionNotion
No evidence yet
SlackSlack
No evidence yet

More integrations coming based on evidence.

EARLY ACCESS

Early alpha pricing

EARLY ALPHA
€249/mo
€149/month

100% money-back guarantee — no questions asked.

Early alpha rate guaranteed 24 months minimum.

PRODUCT ACCESS
Full platform access at launch
AI-guided discovery (unlimited)
Validated problem statements with evidence scoring
Priority onboarding and setup
EARLY ALPHA PRIVILEGES
Your disco discoveries shape what we build next
Early alpha Discord server
Monthly evidence reviews with the early alpha team
Exclusive Early Alpha welcome package

14 of 20 spots remaining · Enrollment closes March 31